We believe getting ready isn’t just about how you look—it’s about how you feel.

It’s a moment. Quiet. Personal. Yours.

Maybe it’s two minutes. Maybe twenty. But in that mirror, it’s just you—checking in, thinking things through, laughing at your bedhead or giving yourself the pep talk you didn’t know you needed.
Sometimes it’s light. Sometimes it’s serious. But always, it’s real.
We believe those moments matter. That how you show up for yourself shapes how you move through everything that comes next.
We’re not here to tell you who to be. We’re here to support who you already are. To offer light when you need clarity, space when you need breath, and the kind of honest feedback only a true friend gives.
You've got this. We’ve got you.

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Reflect what’s real.

From our founder

There’s a part of my day that’s become non-negotiable. It’s not flashy. It’s not performative. It’s the moment I take to get ready—before everything else begins. That time, being in front of the mirror, has become a quiet anchor in my life. A reset. A space to check in with how I feel and decide how I want to move forward—not just in appearance, but in presence.

Over the years—as an entrepreneur, a mother, a yoga teacher, and a woman constantly evolving—I’ve learned that how we prepare ourselves shapes how we show up. And how we show up touches everything.

My approach to this has been deeply influenced by something I’ve carried through my yoga practice: Sthira Sukham Asanam—finding balance with intention. It’s not about striving. It’s about alignment. Grounded and soft. Clear and calm.

That’s the energy behind Redee.

We create tools that support your readiness rituals—morning, night, or in between. Not to transform you, but to give you space to reconnect with who you are and how you want to move through the world.

Some days that means styled and energized. Other days it’s quiet and undone. Redee is here for all of it. No pressure. No noise. Just support. So before the world asks anything of you—take the moment.

Let it belong to you.

Gretchen Signature

Gretchen Gilbertson, Founder

Welcome to Redee. Here’s to showing up—fully, honestly, and with intention.

Founder Gretchen Gilbertson with daughters Anne and Louise.